Best Purple Shampoos To Fight Blonde Hair Woes


We’ve all heard the saying that blondes have more fun, but it isn’t all giggles and laughter when it comes to maintaining those bright locks –– especially if you’re not a blondie in the first place. To maintain the right blonde hue, you’ll need to consistently lift your hair with bleach, which involves a lot more chemical processing than regular dye.

Unfortunately, prolonged bleaching will eventually damage and expose the hair cuticle, which leads to a higher chance of having breakage and frizz-prone hair. Once the hair follicle is weakened and unable to protect itself against pollution, UV rays, and other free radicals, the once bright color turns into brassy and yellow tones. That’s an added dilemma aside from finding the best product for hair growth fast – which everyone is troubled with once in a while.

Don’t fret just yet! Even if you’re stuck with the brassiest hair imaginable, there’s still a way to restore your locks to their former glory –– by using the appropriate purple shampoo. Because purple and yellow are on the opposite spectrums of the color wheel, purple acts as a color corrector and can neutralize yellow tones. Whilst this sounds great, it’s important not to overdo it!

Otherwise, you risk damage to your hairline, your roots, and the strands themselves. The recommended usage for blonde enhancer toning shampoo, or purple shampoo, is from once to thrice per week, as it can be overly drying for your hair. Here’s a list of the top nine purple shampoos for blonde hair –– are you ready to go shopping?

Best Overall Product For Bleached, Blonde and Gray Hair: Moroccanoil Blonde Perfecting Purple Shampoo

The Moroccanoil Blonde Perfecting Purple Shampoo from Moroccanoil takes the cake as being the top overall brass blonde purple shampoo for combating yellow tones for lightened brunette and gray hair. Formulated with deep violet pigments to counteract any harsh yellow tones, this tone-strengthening product will help maintain those bright locks in between salon appointments.

The product uses a gentle sulfate-free formula and is laden with nourishing argan oil, which moisturizes, repairs, and protects all types of hair from unnecessary dryness. It’s safe for colored hair and is phosphate and paraben-free.

Drugstore Finds: Not Your Mother’s Blonde Moment Treatment Shampoo

Who says you can’t have fun on a budget? Featuring color-correcting deep violet pigments and revitalizing violet rice, Not Your Mother’s Blonde Moment Treatment Shampoo is one of the best purple shampoos and aims to fight brassiness, enhance natural shine, and nourish hair follicles.

This product works best for natural, dyed, balayage, ombre, or highlighted blonde hair, and is vegan-friendly and gluten-free. For those with natural hair color, this product works for you too!

The recommended usage for this product for maintaining blonde hair is around twice-thrice a week in place of your regular shampoo. For best results, follow it with the Blonde Moment Conditioner and leave-in product, both of which are intended to further hydrate and nourish your locks.

Ultra-Protection: Kerastase Blond Bain Ultra Violet Shampoo

Combat your stubborn brassy, yellow tresses with the Kerastase Blond Bain Ultra Violet Shampoo. This color balance purple shampoo is rich with neutralizing agents, this powerful shampoo gets rid of unwanted brassy tones and keeps blonde and grey shades cool for longer.

This also shields hair from damage caused by oxidation and pollution, which restores any lost shine and softness. Lastly, a blend of hyaluronic acid and the edelweiss flower is used to enrich and nourish dull hair, rejuvenating it with elevated luminosity.

Budget Barbie: L’Oreal Paris EverPure Sulfate-Free Purple Shampoo for Colored Hair

For all my blondes with color-treated hair, this product is made especially for you! The EverPure Purple Shampoo is packed with a deep hibiscus and purple dye to neutralize brassy tones, as well as to deeply nourish, hydrate, and enhance your hair’s shine.

Plus, this product is vegan-friendly and free of harsh chemicals, such as sulfate, parabens, surfactants, and harsh salts. Try using this product twice to three times a week in place of your regular shampoo.

If you want stronger results, you can either gradually increase the frequency of usage and product leave-in time, or pair it with the Anti-Brass Purple Mask for extra toning.

Soft Blondes: Oribe Bright Blonde Shampoo for Beautiful Color

There’s no harm in treating yourself every once in a while. Enter Oribe’s Bright Blonde Shampoo for Beautiful Color, a sulfate-free brass cool blonde shampoo that illuminates blonde and silver hair, whilst correcting brassiness and yellow tones.

Whilst this product doesn’t boast of an ultra-strong pigmentation that’ll leave with instantly silverized hair, it aims to softly neutralize brassiness and yellow tones instead, which makes it best suited for blondes or light brunettes.

We love how this product leaves your hair feeling soft, nourished, and hydrated, even after just shampooing. If you’re struggling with damaged and broken hair, you might want to opt for this product instead.

For Colored Hair: Yūbi Blonde Anti-Brass Purple Shampoo for Blonde Hair

Achieve and maintain your luscious blonde locks with the Shu Uemura Yubi Blonde Glow Revealing Shampoo. Infused with state-of-the-art Japanese cool pigment technology, the Anti-Brass Purple Shampoo uses a combination of deep violet and dark blue dyes to combat unwanted brassy yellow and orange tones.

It’s designed specifically for colored or damaged hair and aims to restore moisture, vitality, and shine. This product contains a concentrated blend of nourishing ingredients, such as salicylic acid and glycerin, to deep-cleanse the scalp whilst giving it a boost of hydration. And to top it all off, a delicate White Peony fragrance is released to refresh and condition locks.

Brighten It Up: Pravana The Perfect Blonde Shampoo

Bleaching can be incredibly damaging to your hair, so you’ll need an extra-gentle shampoo that still neutralizes brassiness, but doesn’t leave your hair parched and dry. The Pravana Perfect Blonde Shampoo boasts of an exclusive dual ultra-violet dye system and built-in keratin formula to combat yellow tones whilst leaving your hair brighter, stronger, and shinier than ever before.

So the next time you ask, “is keratin good for your hair,” here’s an answer. It’s so strong that the recommended usage of this product is only once per week! To maximize results, try pairing it with Pravana’s conditioner and hair masque to further nourish and hydrate dry strands.

For Curly Locks: SheaMoisture Purple Rice Water Strength & Color Care Shampoo

Everyone wants curly hair, but it isn’t as easy to keep these tresses healthy and strong. For my curly-headed friends, the SheaMoisture Purple Rice Water Strength and Color Care Shampoo helps to restore broken and damaged hair, whilst getting rid of any dull or brassy undertones.

SheaMoisture’s Purple Rice formula features a blend of Wild Orchid and Sweet Violet extract to neutralize dull residue, whilst enhancing and brightening your hair. Plus, for the added boost of hydration, the product includes organic Shea Butter, Jojoba, and Argan Oil into the mix. Your hair strands are treated to a bunch of natural strengthening hair protein and nurturing oils with every use.

Targeting Dry Hair: Keratin Complex Blondeshell Debrass Shampoo

If you have dyed hair, you’re probably dealing with dry hair, too. When it comes to dealing with parched strands, we recommend using the Keratin Complex Blondeshell Debrass shampoo, whose ultra-moisturizing formula can keep hair nourished, soft, and enhances natural shine. Infused with deep violet pigments, the shampoo aims to neutralize brassy and orange tones.

The product also marries a blend of keratin amino acids with a cocktail of wheat and oat proteins to strengthen delicate hair and make it more resilient to heat styling, sun damage, and daily aggressors. Plus, it even includes chamomile in the mix, which helps brighten and keep colors fresher for longer.

Highlighted Hair: Clairol Professional Shimmer Lights Shampoo

A cult favorite, this award-winning protein-rich Clairol Shimmer Lights shampoo has been a staple product for many years and will be so for the years to come. One of the more affordable shampoos in the market, it’s truly worth the hype.

This product contains an active deep violet dye that refreshes faded highlights, neutralizes the dull yellow undertones for gray hair, and enhances natural shine by removing dull residue. Overall, it helps to maintain brightness whilst achieving a cool effect on color-treated colors. Do refrain from overusing this product, as it may cause an accumulation of violent pigments and an over-deposit of color.

Split Ends Woes: Kristin Ess The One Purple Shampoo

Created by celebrity hairstylist Kristen Ess, her signature purple shampoo aims to deep-cleanse, tone, and get rid of unwanted brassiness -– all without stripping your hair’s natural hydration and shine. It contains an exclusive Zip-Up Technology, which is a proprietary strengthening complex that targets weak areas and to ‘zip-up’ split ends.

This helps to smoothen any visibly damaged cuticles and protect the hair from environmental aggressors and color fade. The product is vegan-friendly, cruelty-free, and does not contain any harsh chemicals. It’s also suitable for color and keratin-laden hair.


When choosing an appropriate purple shampoo, it’s important to keep an eye out for these three components. Firstly, take note of the type of purple tone used, as different purple pigments neutralize different brassy tones. For example, violet is effective against yellow tones in light blonde hues, whilst blue is better at combating brassy orange or warm brunette hues.

Next, ensure that the product contains the right hydrating and nourishing ingredients –– such as argan oil, keratin amino acids, and shea butter –– so that your hair remains smooth, smooth, and shiny even after shampooing. Lastly, your product should be free of sulfate and any other harsh chemicals.

Bleaching has already damaged your hair, so you’ll want to get a gentle shampoo that isn’t overly drying, but yet still effective in neutralizing brassiness. You don’t want to add the trouble of how to stop hair loss to your worries when it gets damaged!

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