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A Guide To Contouring For Your Face Shape

Introduction

Contouring. The makeup technique popularized by celebrities like the infamous Kardashian and Jenner sisters. If you’re into makeup or have spent some time watching beauty tutorials on Youtube, you’ll know that contouring is the secret to achieving slimmer and sharper features. And, almost everyone seems to follow a similar process when contouring their face. It starts by choosing a contour color one to two shades darker than your foundation. Then, to create the illusion of a smaller forehead, you apply the contour close to your hairline and down the temples. To make your cheekbones look more chiseled, suck in your cheeks and apply the contour there. If you think your nose is too flat, you can also apply contour down the sides of your nose. Last but not least, the process ends after you blend everything out. And if you want to enhance your features more prominently, SBLA’s Facial Instant Sculpting Wand is the perfect tool to add to your skincare routine.

This process sounds like something straight out of a makeup video tutorial. In fact, you’ve probably heard these steps when learning how to contour and follow them when doing your own makeup. But, have you ever wondered if you’ve been contouring your face the wrong way? After all, makeup is all about accentuating your own features and beauty. And, if everyone has different facial features, shouldn’t we each follow different makeup techniques that suit them? The same goes for contouring. Though you can follow the basic contouring technique as a guideline, ultimately, you should aim to contour according to your own face shape. Everything from your hair, skin, bone structure, and skin type plays a role in determining how you should contour your face. Luckily, we’re going to cover everything you need to know about contouring according to your face. Keep reading to find out more!

SBLA Beauty Facial Instant Sculpting Wand

The first revolutionary, non-invasive solution that targets the most visible areas of the face prone to aging: the eyes, brows, forehead, lips, cheekbones, and the nasolabial folds lines.

$84.00

NuFACE Petite Facial Toning Device

Tone, lift, and contour your face with this handy device for younger, rejuvenated skin. It reduces the appearance of fine lines and wrinkles; 5-minutes is all you need anytime for that instant lift.

$209.00

SBLA Neck, Chin & Jawline Sculpting Wand

The first revolutionary, non-invasive solution that works within minutes to safely and effectively sculpt the neck, chin, jawline. Its advanced formula is clinically proven to build collagen.

$89.00




Round Faces

Let’s begin with round faces. If you’re having trouble identifying whether you have a round face, think of celebrities like Kate Bosworth, Cameron Diaz, and Mila Kunis. Alternatively, look into a mirror and see how long and wide your face looks. For those with round faces, the middle point of your face tends to be the widest. Furthermore, the length and width of your face are usually the same. Those with round faces also don’t have prominent chins, cheekbones, or hairlines. So, those with round faces should think of highlighting these features when contouring. Choose a lighter contour shade and sweep it across your forehead and down your temples. To accentuate your cheekbones, choose a darker contour shade and bring it from your ears towards your chin.

Using different shades of contour is especially important for those with round faces as it makes your makeup look natural. Choosing a lighter shade for your forehead allows you to create the appearance of a smaller forehead without it being too obvious that you’ve contoured the area.

Square Faces

Square faces are similar to round faces — the width and length of a square face tend to be the same. However, those with square faces have a wider and more pronounced jawline. The ‘basic’ contouring techniques, like the steps we’ve mentioned at the beginning of the article, works well for those with square faces. You don’t have to worry too much about picking different shades of contour either. Depending on the look you’re going for, you can pick a color that’s one to two shades darker than your foundation and use the product on your forehead, cheekbones, nose and jawline.

Powder contour products tend to be the go-to for most. However, you can try switching things up by using a cream contour instead. This is especially so for beginners as cream contour products are easier to blend compared to powder products. What’s more, a lot of cream contour products come as dual-ended sticks with a contour on one side, and a concealer or highlighter on the other! For those of you who are always on the go, a product like this is convenient to bring around in your purse or makeup bag.

BH Cosmetics Studio Pro Shade & Define

Sculpt your face like an expert with this contour palette that has a total of 10 colors for you to shade and define your bone structure, add dimension and enhance your features.

$12.00

CLIO Pro Contour Palette

A 6-in-1 compact contour palette, you can easily pop this into your bag for a touch-up on the go. This palette has all the colors you need, including a shimmery pink!

$30.70


Heart-Shaped Faces

Moving on, we have heart-shaped faces. Those with heart-shaped faces tend to have a wide forehead and narrow chin. So, when contouring, you should think about creating a narrower forehead and softer jawline. If you don’t have fringe, choose a light contour shade and bring it across your forehead. You don’t want to be too heavy handed when contouring to avoid drawing attention to this part of your face. Lastly, to soften the appearance of a strong jaw, sweep some contour product along the length of your jawline. Remember to blend the product using a brush or damp makeup sponge as well.



Perfect pairings

BH Cosmetics Studio Pro Synthetic Makeup Brushes Set

With this complete set of essential face and eye brushes, you can achieve the perfect contours and highlights to achieve that sleek and chic look.

$15.50

BH Cosmetics Blacklight Highlight

With this assortment of iridescent shimmer powders, you can add a pop of glimmer to your face. From your cupids bow to your collarbone, this highlight set has got you covered.

$18.00

Oval Faces

Last but not least, we have oval faces. Oval faces tend to be longer than they are wide. Those with oval faces tend not to have a prominent chin, hairline, or jawline either. If you have an oval face, on of the areas you should think about contouring is your forehead. However, unlike round or heart-shaped faces where the aim is to create a narrower forehead, your focus should be on shortening the length of your forehead. Though the basic steps of applying contour to your temples and hairline remain the same, the shade you choose and how you blend the product play a crucial role in achieving the desired effect.

For cheekbones, sweep the product down from your ears towards your chin. However, don’t go overboard when contouring this part of your face as you don’t want your face looking too narrow. Remember, your goal isn’t to create overly chiseled features, but to highlight your natural ones. As for products, both cream and powder contour products work well — but don’t forget to blend after you’re done contouring!


Conclusion

So there you go! We hope we’ve shed some insight on contouring and how you can contour for your face shape. You don’t have to be a professional makeup artist or makeup guru to have flawless makeup, all it takes is some time and practice. Don’t be afraid to try out different products and techniques. We know it’s easier to stick to the same makeup routine, but once you’ve ventured out of your comfort zone, you’ll realize the amazing effects that makeup has on enhancing your natural beauty.

Recommended Products

No. ProductPriceBuy
1SBLA Beauty Facial Instant Sculpting Wand

The first revolutionary, non-invasive solution that targets the most visible areas of the face prone to aging like the eyes.
$84Shop
2NuFACE Petite Facial Toning Device

Tone, lift, and contour your face with this handy device for younger, rejuvenated skin. It reduces the appearance of fine lines.
$209Shop
3SBLA Neck, Chin & Jawline Sculpting Wand

The first revolutionary, non-invasive solution that works within minutes to safely and effectively sculpt the neck, chin, jawline.
$89Shop
4BH Cosmetics Studio Pro Shade & Define

Sculpt your face like an expert with this contour palette that has a total of 10 colors for you to shade and define your bones.
$12Shop
5CLIO Pro Contour Palette

A 6-in-1 compact contour palette with all the colors you need, you can easily pop this into your bag for a touch-up on the go.
$30.70Shop

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