Eight Must-Try Korean Makeup Trends For This Summer
With most of Asia swept up in this never-ending Hallyu craze, it’s no surprise that people are clamoring to recreate signature makeup looks from well-known K-pop idols. In the world of K-pop, beauty is seen equally as important as the music that these groups push out. Shiny eyes, glass skin, colorful hair, and velvet lips –– these are the looks that adorn the faces of Korea’s most-loved stars, which can range from soft and demure to bold and experimental. Regardless of their look, one thing is for sure: Koreans always know how to steal the show.
It’s hard to determine whether K-pop influences K-beauty, or whether K-beauty has a hold over K-pop. What we know is that the two are not mutually exclusive, and often one’s rise in popularity will have a strong influence on the other. 2021 has been nothing short of debut singles, album releases, viral reality shows, and iconic comebacks –– in fact, it has seen the highest K-pop album sales in almost a decade. And with the rising popularity in K-pop comes What this means is that there are more K-beauty styles and Korean makeup brands to emulate and experiment with. From their adorable packaging to celebrity endorsements, to multi-faceted benefits, more and more people have begun falling in love with Korean beauty makeup and Korean makeup products, even in 2021. Read on more to find out about the stand-out makeup styles, as seen in the world of K-pop.
Achieving Mirror Skin
No-makeup makeup is the oxymoron that keeps on going. The look of not having makeup… while wearing everyday makeup… that’s the essence of Chok Chok, the dewy, fresh, effortless Korean makeup style that has taken the beauty industry by storm. Whilst the rest of the world frets about glass skin, Korea has moved on to mirror skin, where one’s complexion is glowy enough to make skin reflective.
Skincare is extremely important in Korea, where having great skin either makes or breaks your makeup look. Products such as oil-based cleansers, toners, serums, sunscreen, and moisturizers are essential in locking-in much needed hydration for clear, dewy skin. And with that, you’ve already won half the battle! The rest is utilizing a few, clever makeup tips: adding a few drops of ampoule or serum to your foundation (it’s up to you to pick between dewy vs matte, though dewy is favorable) will create an illuminating effect, or applying vaseline before your makeup will create a glowing finish.
Blushin’ It Up
Having good blush still hits home for many K-pop idols –– you’ve probably seen their selfies dotted with flushed cheeks and fresh faces. However, be warned! This new trend isn’t about applying a crazy amount of blush, but about the application and placement of it. Take a blush brush and sweep the color right on top of the cheekbones, then diffuse it towards the center. Next, dust the remaining blush across your nose bridge to create a natural, effortless look. By letting your blush take center stage, this makeup style immediately brightens up your face and gives off a healthy, youthful appearance. If you need more guidance on the right way to achieve this makeup look, we suggest looking up a Korean makeup tutorial online!
With five shades to choose from, this pastel-toned blusher will add color to your cheeks; it has a soft and clear pigmentation and is long-lasting in withstanding sweat and sebum.
Enhance your cheek’s glow effortlessly with this fruit-inspired, weightless blush that smooths your skin and gives off a blurred, airbrushed effect that will last the whole day.
Blooming, Blurred Lips
We’re not asking you to completely swap out the popular gradient lips look, but elevate it to create blossoming, blurred lips. This is a look that goes against the typical Western-styled defined lip, which makes it perfect if you’re looking for an in-between of bold and soft – like mixing the usual red with black lipstick on lips. Take your preferred lip color to feather out the lip line. Lastly, remember to use a setting powder to lock in your lip makeup.
Less Is More When It Comes to Contour
If there’s one thing you’ll never see on Korean idols, it’s harsh contouring. Whilst Western contouring aims for sharper features and defined cheekbones, Korean women prefer having a slimmer face with a ‘V’ jawline –– all whilst maintaining the perfect ‘a bonus, Koreans define their nose by contouring along, the inner eye sockets, nose bridge, and the sides of the nose tip. Add a foundation that won’t oxidize for that natural look.
Suitable for all skin types, this kit features three shades in a 1:2:1 ratio; from brown and light nude-based tones to a reflective highlighter to contour and sculpt your face perfectly.
Make your face selfie-ready with this handy contour palette that you can easily use on the go. It’ll give you a natural-looking tan without looking patchy and lumpy through the day.
Natural, Undefined Brows
For years, straight brows were a staple in every Korean makeup look. This was done ritually in hopes of creating a more youthful appearance, by mimicking how your brows looked like when you were younger. Now, more and more Koreans are beginning to embrace their natural brow shape, with minimal emphasis placed on intentionally sculpting the way they look. Most Koreans prefer darkening them with a brow pact and sealing them in with brow mascara. You can alternate this with retro makeup looks for variety.
Taupe / Brown Eye Makeup
As 2020 marked the end of the peanut butter eyeshadow era, 2021 is now the year of taupe –– a slightly warmer shade of its predecessor. Previously used as a transition shade, taupe is now the star of a monochromatic cat eye makeup look. You can try it as an eye shadow for green eyes and see how it works for you. With just a swipe of taupe, you’ll be able to achieve effortless, smokey eyes that create a warm, lived-in effect. The best part? Because taupe is so versatile, it’s able to be incorporated into the currently trending grunge aesthetic, or used in soft, romantic looks. Plus, you’re able to either wear it on its own for a natural effect or spice it up with some glitter or gold eye makeup!
Mauve Eye Makeup
Tired of nude tones? Try switching up your makeup game with mauve colors, an alternative makeup color that has been gaining popularity lately. Spotted on BLACKPINK’s Lisa and celebrity makeup artist Pony, cool-toned monochromatic mauve looks have bold enough to make a statement. Plus, with the ‘90s making their resurgence in 2021, this grunge-inspired makeup is sure to garner gazes and swing heads. Try pairing it with pastel eyeshadow looks if you’re feeling bold!
With 25 colors to choose from, this palette has brown, pink, to purple undertones (not forgetting its array of shimmers to make your eyes pop!) to help you achieve the ideal mauve eye look.
In the shade ‘Moony’, this 9 pan eyeshadow palette has everything from matter and shimmery colors, to much needed glitter to glam up any eye look you might have in mind.
Whilst Aegyo-sals (puffiness under the eyes) isn’t a stranger to any makeup lover, Korean makeup artists have taken this to the next level –– by adding dazzling gems, studs, and diamonds to adorn and accentuate undereye puffiness. You might have already seen renditions of this on STRAY KIDS’ Felix or TWICE’s Dahyun’s social media pages… but we’re still expecting more.
Just as fashion trends come and go, makeup fads are constantly evolving and changing over time. Gone are the days of gentle, pink-orange tones of Korean makeup, K-beauty is now more experimental and unique than ever before. Regardless if you’re a fan of Western or Korean natural makeup, we hope that you enjoyed our proposed trends of 2021. Let us know which one you’re about to try next! If you need more suggestions, check this article.
|1||peripera Pure Blushed Sunshine Cheek|
This pastel-toned blusher will add color to your cheeks; it has a soft and clear pigmentation and is long-lasting in withstanding sweat.
|2||rom&nd Better Than Cheek|
Enhance your cheek’s glow effortlessly with this fruit-inspired blush that smooths your skin and gives off a blurred effect.
|3||peripera Ink V Shading|
Suitable for all skin types, this kit features three shades in a 1:2:1 ratio; from brown and light nude-based tones to a highlighter.
|4||Etude House Contour Powder|
Make your face selfie-ready with this handy contour palette that you can easily use on the go; it’ll give you a natural looking tan.
|5||3CE Pro Multi Eye Color Palette|
With 25 colors, this palette has brown, pink, to purple undertones (not forgetting its array of shimmers to make your eyes pop!)
|6||Holika Holika My Fave Mood Eye Palette |
In the shade ‘Moony’, this 9 pan eyeshadow palette has everything from matter and shimmery colors, to much needed glitter.