Why You Should Hop on The Wet n Wild Bandwagon
Looking for a fire makeup line that doesn’t break the bank? Well, you’re in luck. Wet n Wild is one of the most sought-after cosmetics brands that come at a drugstore price point. No matter who you are, if you love makeup, it should be made accessible to everyone. Sometimes, even higher-end brands don’t deliver the results most popular drugstore brands do! So if you’re a makeup enthusiast looking to add amazing makeup products to your collection, here’s why we think you should support Wet n Wild cosmetics.
About Wet n Wild
Founded in 1979 in Brooklyn, New York, this highly affordable and high-quality makeup brand has helped many achieve the snazziest makeup looks ever. Businessman Stanley Acker saw the opportunity to market a value makeup brand like never before to younger and middle-class women and soon saw his business pick up speed fast. Debuting shades that no other cosmetic brand was doing at that time, such as black lipstick and nail polish, Wet n Wild became the first in the market to produce unique shades. Always on top of the latest beauty trends, Wet n Wild has never disappointed since it first started. With top-of-the-market formulas at a low price point, it’s hard to resist getting a huge haul of Wet n Wild products. Their wide range of products ensures you’re always face-ready for a job interview or a girls’ night out.
Our Must-Haves from Wet n Wild
Because Wet n Wild has a huge range of amazing products, we had such a hard time narrowing our list. Ranging from everyday basics to fun palettes, here’s what we recommend anyone new to the makeup gig to get from this iconic brand.
1. The Color Icon Blush
With the “e-girl” look trending all over social media, blushes have started selling like hotcakes. Whether you want a natural sunburnt, or traditional flushed look, this blush from Wet n Wild lets you control how you look. It’s a pressed powder blush that is buildable, so you can wear it sheer or as intensely as you want! To add, this powerful blush consists of jojoba oil, which doesn’t dry out your skin like most pressed powder blush. Plus, this helps deliver the natural pigment many desire. It comes in many different shades to cater to different skin tones, so you can’t miss out on this one.
2. The Photo Focus Concealer
If you’re new to the makeup game, you can certainly try out concealer before committing to a full coverage foundation first. The best part of this product is that it doesn’t crease or cause patchiness, but still effectively conceals your dark spots and blemishes like a real-life Photoshop blur tool. You never have to worry about flash photos emphasizing your dark spots anymore with this weapon!
3. The Photo Focus Foundation
To go with your Photo Focus Concealer, you can use this foundation to even out your face’s skin tone. If you like looking like you have your natural skin on, this soft-matte finish helps you avoid looking cakey. Plus, it lasts all day and won’t budge one bit. And don’t worry about looking like a grey ghost in flash photos, the Wet n Wild team tested this foundation under different lighting to ensure what you see is what you get!
4. The Color Icon Bronzer
Want that sunkissed glow without having to lie under the sun for hours? Well, you better put this bronzer in your cart. Slightly sheer and highly blendable, you can use this product to your advantage. This is also formulated to apply like a creamy-based balm, but sets as if it’s a powder, so you never have to worry about it fading throughout the day. We love this bronzer as it comes with a little shine, which doubles as a nice highlighter too. Tan skin and a dewy complexion? We’re spoilt for choice.
5. The MegaGlo Highlighting Powder
Whether you’re going for a natural dewy complexion or a show-stopping cheekbone, this highlighter is the way to go. With a strong pigment, you can be assured that you won’t be missed for miles. Plus, it’s long-lasting and won’t move one a bit throughout your day.
6. The Mega Last Matte Lip Color
Matte lipsticks may sound very daunting, but this one from Wet n Wild is not one to miss. It may finish matte, but it has moisturizing properties to ensure you won’t be left with crusty-looking chapped lips. Consisting of big hydrating ingredients such as hyaluronic acid, marine plant extracts, Vitamin E, argan oil, and more, you’ll be getting all the benefits of a lip balm too. Give matte lips a try!
7. The H2O Proof Felt Tip Liquid Eyeliner
Graphic liner looks have just started trending in the beauty community — and if you’re ready to join the movement, we highly recommend relying on this eyeliner. It’s water-, transfer-, and smudge-proof, plus long-lasting! Say goodbye to smudged eyeliner at the end of a long day, you’ll have your cat eye looking fresh till the end.
8. The Color Icon 10 Palette
What makeup kit is complete without an eyeshadow palette? Get your hands on this palette that offers shades compatible for a day look, and also a night look. It consists of light to dark neutrals, pinky shades in matte and shimmer. Super easy to blend, we recommend this to those looking for a versatile palette they can use for any event. If you need a protip, we like to increase the pigment’s intensity by spraying a setting spray on the desired shade and blending brush.
Whether you’re new to the gig or looking for more cosmetic products to buy, Wet n Wild cosmetics is a definite bang for your buck. It’s extremely easy to use, and it covers all the basics of makeup that any beginner would need. Like many others, you’re bound to fall in love with this value cosmetics brand like the rest of us. With these products, we hope you create looks that inspire many others to join the wonderful world of makeup.
|1||The Color Icon Blush|
Whether you want a natural sunburnt, or traditional flushed look, this buildable powder blush lets you wear it sheerly or intensely.
|2||The Photo Focus Concealer|
This product doesn’t crease or cause patchiness, but still effectively conceals your dark spots and blemishes like the blur tool.
|3||The Photo Focus Foundation|
If you like looking like you have your natural skin on, this soft-matte finish helps you avoid looking cakey. Plus, it lasts all day.
|4||The Color Icon Bronzer|
Slightly sheer and highly blendable, you can use this product to your advantage. It is also formulated to apply like a creamy-based balm.
|5||The MegaGlo Highlighting Powder|
Whether you’re going for a natural dewy complexion or a show-stopping cheekbone, this pigmented highlighter is the way to go.
|6||The Mega Last Matte Lip Color|
It may finish matte, but it has moisturizing properties to ensure you won’t be left with crusty-looking chapped lips.
|7||The H2O Proof Felt Tip Liquid Eyeliner|
It’s water-, transfer-, and smudge-proof, plus long-lasting! Say goodbye to smudged eyeliner at the end of a long day.
|8||The Color Icon 10 Palette|
This consists of light to dark neutrals, pinky shades in matte and shimmer. Super easy to blend, we recommend this for any event.